With its Hazy Dry and Hazy Strawberry Gins, Strangeways Beers and Spirits sets itself apart as the first fully compliant CBD-infused gin in the UK and they offer unique ways to tap into the calming benefits of CBD.
To play up its status as a Manchester-based business, Strangeways originally intended to create products that were only going to be served behind bars but it pivoted in response to the pandemic. Now, consumers across the UK can get a taste for Strangeways' unique offering by going to its website to make a purchase. As Strangeways founder Paul Hesketh says, "The gin revolution isn’t slowing anytime soon and for many customers having their gin cocktail infused with CBD is exciting and adds a little more spice to their night than a wedge of lemon or stuffed olive."
CBD-Infused Gin Spirits
Strangeways' Gin Shares the Benefits of CBD for Calm & Self-Confidence
Trend Themes
1. Cbd-infused Spirits - The growing popularity of CBD-infused spirits presents opportunities for innovation by combining the calming benefits of CBD with alcoholic beverages.
2. Direct-to-consumer Alcohol Sales - The shift towards online purchasing and direct-to-consumer sales in the alcohol industry allows brands like Strangeways to reach a wider customer base and explore new distribution models.
3. Gin Revolution - The ongoing gin revolution provides a platform for unique offerings like CBD-infused gin, allowing businesses to cater to adventurous and experimental consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage the trend of CBD-infused spirits to create new products that cater to consumers seeking unique flavor combinations and potential health benefits.
2. E-commerce - The growing popularity of direct-to-consumer alcohol sales creates opportunities for disruptive innovation in the e-commerce industry, such as personalized shopping experiences, subscription services, and improved delivery methods.
3. Hospitality - Hotels, bars, and restaurants can incorporate CBD-infused spirits into their menus as a way to offer unique experiences and tap into the increasing demand for wellness-oriented beverages.