POLLEN is a new CBD brand in the UK that aims to set itself apart by offering high-quality products that can easily be worked into one's lifestyle and are supportive of helping people feel calm and collected or revived and refocused. The brand produces three ranges with CBD derived from broad-spectrum hemp oil, including: Gummies, Drink Drops and a Botanical Soft Drink.
The CBD Drink Drops and Gummies are available in unique varieties like 'Powerbank' and 'Soothe You,' which boast natural flavorings and simple yet potent ingredients like grapefruit, raspberry, turmeric and lemon.
To make it easy for adults to become familiar with its offerings, POLLEN sells a Starter Kit that contains an assortment of products.
Self-Care CBD Brands
POLLEN Offers Gummies, Drink Drops & a Botanical Soft Drink
Trend Themes
1. Cbd-infused Products - The trend of CBD-infused products offers opportunities for disruptive innovation in the wellness industry, as consumers seek natural remedies for relaxation and stress relief.
2. Personalized Wellness - The trend of personalized wellness presents an opportunity for disruptive innovation in the CBD industry, as brands offer customized CBD products tailored to individual needs.
3. Convenient CBD Consumption - The trend of convenient CBD consumption creates opportunities for disruptive innovation in the food and beverage industry, as brands develop innovative ways to incorporate CBD into everyday products.
Industry Implications
1. Wellness - The wellness industry has the potential to leverage the CBD trend by incorporating CBD-infused products that promote relaxation and overall well-being.
2. CBD - The CBD industry can explore disruptive innovation by focusing on personalized CBD products that cater to specific wellness needs and preferences.
3. Food and Beverage - The food and beverage industry can capitalize on the trend of convenient CBD consumption by creating innovative CBD-infused products that offer both functional benefits and convenience.