These new CBA Gin Co spirits have been launched by the brand to offer consumers two destination-inspired flavor options to try out when on the hunt for premium libations. The new spirits includes the Marrakech Gin and the California Gin, which are both blended to help capture several flavors from the different locations. The gins are reported by the brand to be just the beginning with additional options expected to be released later in the year.
Co-Founder of CBA Gin Co Chris Steward explained the new gins further saying, "We are absolutely delighted to be launching both CBA Gin Co and our duo of premium, destination gins. We have worked incredibly hard over the last year to finally now be able to offer the tastes of Marrakech and California in our gins to UK consumers, at a time when we can’t travel there. As our strapline goes: ‘If You Can’t Go in Person, Go In Spirit’. We think you’ll agree that both of these gins evoke the essence of both of these wonderful places, in a glass."
Regionally Inspired Gin Spirits
CBA Gin Co Launched Two New Gin Varieties
Trend Themes
1. Regionally Inspired Spirits - Brands can create new varieties of spirits that incorporate flavors inspired by different regions or destinations, providing consumers a unique experience with each sip.
2. Destination-inspired Marketing - Marketing campaigns can be designed to transport consumers to different destinations using creative packaging, branding, and messaging inspired by different regions and cultures.
3. Virtual Travel Experiences - As travel restrictions continue, the spirits industry can take advantage of virtual reality technology to craft immersive experiences that allow consumers to explore different destinations through their taste buds.
Industry Implications
1. Spirits Industry - The spirits industry can innovate by creating new blends that capture the flavors and essence of different regions and destinations, expanding their offerings and providing a unique experience to consumers.
2. Tourism Industry - The tourism industry can collaborate with spirits brands to create destination-inspired marketing campaigns that showcase the unique culture, cuisine, and flavors of different regions and entice travelers to visit.
3. Technology Industry - The technology industry can partner with spirits brands to create virtual reality experiences that allow consumers to explore different regions and cultures through their senses, providing a new way to travel and explore without leaving home.