As many Koreans are beginning to eat and drink alone, Cass beer is tailoring itself to this market by offering new 250ml cans, rather than the standard 500ml format. This new redesign for Cass beer is being done to not only address the more solitary drinking habits of Koreans but also to address the country's growing female consumers. The smaller size enables drinkers to easily enjoy a single casual beer and also provides a better option for consumers who aren't used to drinking a lot—or don't want to.
Cass beer is not the only company to enter the small can market, as Hoegaarden Rosse and offerings from Diageo are already available in Korea. Retailers in the country have even begun putting up specific shelves for liquors sold exclusively in smaller formats.
Scaled-Down Beer Cans
Cass Beer is Now Available in Small Cans for Solitary Drinkers
Trend Themes
1. Small-can Offerings - More beer companies are offering scaled-down can sizes to cater to solitary drinking habits and growing female consumers.
2. Single-serve Consumption - The rise of single-person households and solo dining and drinking habits is driving the demand for small-can offerings.
3. Alternative Packaging Solutions - Experimenting with new and innovative packaging options, such as small cans, can be a way for beer companies to stand out in a crowded market.
Industry Implications
1. Alcohol Industry - The alcohol industry can benefit from providing innovative packaging solutions to cater to changing consumption patterns.
2. Packaging Industry - The rise of small-can offerings presents new opportunities for the packaging industry to offer cost-effective and eco-friendly packaging solutions.
3. Retail Industry - Retailers can target the growing demographic of solo drinkers and offer specific shelves for small-can offerings.