Studio 43’oz created these unique labels for the Carpe Diem wine brand -- a project that captures human emotions in an artistic way. In order to appeal to a younger demographic of alcohol consumers, the designers used portraits of youthful subjects.
The Carpe Diem wine labels feature images of people from the millennial generation who sport massive grins and make funny faces. The idea is to evoke feelings of good times and happy memories that will encourage consumers to purchase the wine product. As an emotionally-driven generation, the desired market will respond positively to this captivating branding.
The labels each wrap around the bottle in a 360 degree fashion and each image is presented in a black and white palette. The combination of white wine with a monochromatic label creates an elegant and sophisticated aesthetic that is balanced out by the humorous portraits.
Emotional Wine Labels
The Carpe Diem Wine Branding Features Emotional Portrait Imagery
Trend Themes
1. Emotional Branding - Brands are using emotional imagery to connect with consumers on a deeper level, providing an opportunity to link their product to positive emotions and drive sales.
2. Personalized Packaging - The use of youthful subjects on wine labels shows how target demographics can be reached through personalized packaging, offering an opportunity to stand out in a crowded market.
3. Monochromatic Packaging - The use of a monochromatic label and black and white imagery provides an opportunity for brands to create an elegant and sophisticated aesthetic that appeals to consumers looking for something different.
Industry Implications
1. Alcohol - The use of emotional wine labels offers an opportunity for alcohol brands to differentiate themselves in a competitive market and connect with consumers through their product packaging.
2. Design - Design agencies can help alcohol brands connect with consumers by incorporating emotional imagery and personalized packaging into their branding strategies, providing an opportunity for disruptive innovation in the industry.
3. Marketing - Marketing agencies can capitalize on the trend of emotional branding by helping alcohol brands create campaigns that target younger generations, who are more likely to respond positively to emotionally-driven advertising.