Card for Coin is very aware of one of the biggest trends of the last year or so, Bitcoin. Starbucks is a major player when it comes to coffee shops and even food chains, so making a play to use its currency is an amazing idea.
Crypto-currency probably won’t be replacing traditional currency anytime soon, but with its rising prominence, being able to have some Bitcoin in the virtual purse isn’t a bad thing. What Card for Coin does is it allows users to take their Starbucks cards and flip the balance into Bitcoin. While it seems like a "why would i want to do that" kind of situation, it can actually have benefits.
Being able to use a type of currency that is being more widely accepted, versus a currency that can only be used at one coffee shop is a plus. Bitcoin is here to stay and Card for Coin is cashing in.
Card-Converting Crypto-Currency Campaigns
Card for Coin Allows Trading Starbucks Cards for Bitcoin
Trend Themes
1. Crypto-currency Adoption - As crypto-currency becomes more prominent, industries can take advantage of the opportunity to integrate their own currency into their business model.
2. Digital Wallet Innovation - Innovations in digital wallets can create opportunities to seamlessly manage multiple forms of currency, including crypto-currencies.
3. Blockchain Disruption - The rise of crypto-currencies and blockchain technology is disrupting traditional banking and financial systems, creating opportunities for new and innovative models.
Industry Implications
1. Retail - Retailers, particularly those in the coffee and food industry, can explore integrating crypto-currencies into their loyalty programs and gift card offerings.
2. Financial Services - Financial institutions can explore the use of blockchain technology and crypto-currencies to create new products and services that cater to consumer needs.
3. Technology - Technology companies can create user-friendly platforms and applications for seamless management and use of multiple currencies, including crypto-currencies.