There are a multitude of energy-boosting products on the market these days and so these carbonated energy drinks were made to offer a variety of benefits rather than simply one as a way to stand out.
The drinks' labels were designed by 'The Co-Op Agency' which chose to ensure their fruity flavors were front and center, while the brand chose a modern and medicinal method of branding the benefits of the products. The carbonated energy drinks claim to accelerate the drinker's metabolism and help burn body fat. The drinks have no calories and come in flavors like watermelon, orange, berry, grape and cola – while their non-sparkling options come in the form of a peach mango green tea and a berry acai green tea.
These energy-boosting beverages provide a range of flavor options and fitness-enhancing benefits.
Metabolism-Boosting Energy Drinks
These Carbonated Energy Drinks are Aimed at Improving Fitness
Trend Themes
1. Metabolism-boosting Drinks - Carbonated energy drinks designed to accelerate metabolism and burn body fat.
2. Functional Beverages - Drinks that offer a variety of health benefits beyond just energy-boosting.
3. Fruity Flavors - Front and center fruity flavors for energy drinks.
Industry Implications
1. Fitness - The fitness industry can benefit from offering metabolism-boosting drinks to enhance workouts.
2. Beverage - The beverage industry can innovate by offering a wider variety of functional beverages with health benefits.
3. Marketing - Marketing agencies can adopt modern and medicinal branding methods to promote functional energy drinks.