The Caramel Creams ale has been created by the Goetze's Candy Company Inc. in partnership with the Guinness Open Gate Brewery as a new libation that incorporates the distinct tasting notes of the former brand's signature candy.
The beer comes with a 4.5% ABV and has the same vanilla flavor that Goetze's uses in its signature recipe to create a toasty, slightly sweet final product. The all will be formally released at the Beer From Here Festival being hosted by Guinness Open Gate Brewery and the Brewers Association of Maryland (BAM) on Saturday, August 3, 2024.
CEO of Goetze's Candy Co. Inc. Mitchell Goetze commented on the new Caramel Creams ale saying, "We are beyond excited to partner with Guinness Open Gate Brewery on the Caramel Creams Ale. We are long-time fans of the brand and their unique Guinness Stout, brewed for over 265 years, partnering with our almost 130 year old Baltimore Caramel Creams treats. We have created a creamy ale reminiscent of our beloved Caramel Creams combining the history of two iconic brands."
Co-Branded Candy-Flavored Ales
Goetze's and Guinness Partnered on the Caramel Creams Ale
Trend Themes
1. Candy-infused Beverages - The merging of classic candy flavors with alcoholic beverages creates novel, nostalgic taste experiences.
2. Collaborative Brewing Projects - Partnerships between candy manufacturers and breweries spark innovative product lines and cross-industry synergies.
3. Specialty Festival Beverages - Limited-edition drinks released at beer festivals offer exclusive experiences and drive consumer engagement.
Industry Implications
1. Craft Brewing - Craft brewers are exploring unique flavor profiles by incorporating non-traditional ingredients like candy.
2. Confectionery - Candy companies are expanding their market reach by entering the alcoholic beverage segment.
3. Event and Festival Planning - Specialty drinks designed for festivals enhance event appeal and create buzz among attendees.