Smirnoff's new canned sangrias are ideal for on-the-go enjoyment and illustrate Millennial consumers' growing desire for portable and break-proof drink packaging. With product offerings like canned wines, and craft cocktails gaining mass popularity, canned sangria is a natural next step. This particular launch from Smirnoff is the perfect go-to drink for those looking to cool off on a hot summer day, and features hassle-proof packaging to boot.
Each of Smirnoff's canned sangrias is packaged in a 473 ml can, and contains a 5% alcohol count. The beverage is ready to drink, and easy to transport, making it the perfect essential for barbecues, backyard gatherings or even beach-side picnics.
Putting a fresh twist on a classic summertime drink, Smirnoff transforms a wine-based beverage into a signature vodka mix -- one that is accessible without sacrificing taste and quality in the process.
Canned Sangria Mixes
Smirnoff's Canned Sangrias are Available in Red and White Varieties
Trend Themes
1. Canned Alcoholic Beverages - The rise of canned alcoholic beverages presents an opportunity for innovative packaging and convenient on-the-go consumption.
2. Portable Drink Packaging - The demand for portable and break-proof drink packaging creates a space for disruptive solutions in the beverage industry.
3. Ready-to-drink Cocktails - The popularity of ready-to-drink cocktails opens up possibilities for new flavor combinations and convenient options for consumers.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can leverage the trend of canned alcoholic beverages to innovate in packaging, taste, and convenience.
2. Packaging Industry - The packaging industry has an opportunity to create innovative solutions for portable and break-proof drink packaging.
3. Craft Cocktail Industry - The craft cocktail industry can explore ready-to-drink options to cater to the demand for convenient and quality mixed drinks.