Health-conscious consumers may now be actively avoiding certain kinds of canned drinks like soda but many are open to better-for-you alternatives that feature functional ingredients and enriched formulas. Recess sets itself apart as a sparkling water brand that infuses its product with adaptogens and CBD hemp extract to support balance in the body and clarity in the mind. As the brand describes: "each can is a moment to reset and rebalance."
Recess offers flavors like Blackberry Chai, Peach Ginger and Pom Hibiscus, which it touts as "fancy and full-bodied like a fine wine." All of these varieties are powered by potent ingredients like adaptogenic, immune-boosting schisandra berry, American ginseng for focus and L-theanine, which is useful for helping to reduce stress.
Boosted CBD Beverages
Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol
Trend Themes
1. Functional Beverages - The trend of functional beverages featuring adaptogens and CBD hemp extract creates an opportunity for innovative brands to provide health-conscious consumers with better-for-you alternatives.
2. Adaptogenic Ingredients - The growing demand for adaptogens in beverages presents an opportunity for companies to develop products that can help consumers achieve balance and clarity in their minds and bodies.
3. Cbd-infused Drinks - The rise in popularity of CBD-infused beverages allows for disruptive innovation in the beverage industry by combining the benefits of CBD with refreshing and flavorful drink options.
Industry Implications
1. Beverage Industry - The functional beverage trend opens up possibilities for companies in the beverage industry to create unique, better-for-you products that cater to health-conscious consumers.
2. Health and Wellness Industry - The use of adaptogens and CBD in beverages offers disruptive innovation opportunities for companies in the health and wellness industry looking to provide natural and holistic solutions for stress reduction and overall well-being.
3. CBD Industry - The emergence of CBD-infused drinks creates opportunities for companies in the CBD industry to expand their product offerings and tap into the growing demand for CBD-based alternatives in the beverage market.