Commercial weight management program WW is introducing its first-ever ready-to-consume canned coffee drinks in the form of flavorful lattes that are free from artificial sweeteners, flavors, colors and preservatives. The conveniently packaged drinks share about the same amount of caffeine as a cup of coffee yet also offer a source of protein and fiber. While the flavors like the single-serve Café Latte and Mocha Latte can be enjoyed straight from the can, the creamy formulas can also be chilled for extra enjoyment.
WW assigns a SmartPoints value based on calories, sugar, protein and saturated fat, and the new ready-to-drink coffee beverages share just three SmartPoints per serving, which is said to be eight points lower than the marketplace average.
Diet-Friendly Canned Lattes
WW's Canned Coffee Drinks Avoid Artificial Sweeteners, Flavors & More
Trend Themes
1. Diet-friendly Canned Lattes - The introduction of ready-to-consume canned coffee drinks that are free from artificial sweeteners, flavors, colors, and preservatives creates an opportunity for the diet-friendly beverage industry to expand.
2. Flavorful Canned Lattes - The launch of flavorful canned lattes provides an opportunity for the coffee industry to tap into the convenience market and attract new consumers.
3. Protein-packed Canned Lattes - The inclusion of protein and fiber in canned lattes opens up an opportunity for the health and wellness industry to cater to consumers looking for functional and nutritious beverages.
Industry Implications
1. Beverage Industry - The introduction of ready-to-consume canned coffee drinks presents a disruptive innovation opportunity for the beverage industry to create new, innovative products that cater to health-conscious consumers.
2. Convenience Market - The launch of flavorful canned lattes offers a disruptive innovation opportunity for the convenience market to expand its beverage offerings and provide customers with convenient, on-the-go options.
3. Health and Wellness Industry - The inclusion of protein and fiber in canned lattes represents a disruptive innovation opportunity for the health and wellness industry to develop functional and nutritious beverages that align with consumers' dietary preferences.