Dogfish Head recently updated its canned cocktail line with a summer-ready flavor—the Grapefruit & Pomegranate Vodka Crush, as well as a new Crush Variety Pack featuring a new exclusive recipe, as well—the Pineapple & Orange Rum Crush. Dogfish Head drew inspiration for these RTD beverages from "its coastal Delaware roots" and presents its refreshing canned cocktail line as "an off-centered take on the Delmarva (Delaware, Maryland Virginia) region's renowned Crush cocktail."
The Grapefruit & Pomegranate Vodka Crush boasts vodka distilled over grapefruit and pomegranate and then blended with grapefruit juice. The flavor is tart and subtly sweet. The Pineapple & Orange Rum Crush features rum distilled over pineapple and Valencia oranges. The robust tropical flavor is reached with the blending of the alcohol with orange and pineapple juices.
Updated Canned Cocktail Lines
Dogfish Head Released a New Grapefruit & Pomegranate Vodka Crush
Trend Themes
1. Canned Cocktail Innovation - Dogfish Head's updated canned cocktail line with new flavors and varieties may inspire more RTD cocktail options
2. Regional Beverage Inspiration - Drawing inspiration from the Delmarva region could lead to new regional beverage trends and flavors
3. Fruit-flavored Spirits - Using fruit-infused spirits like grapefruit and pomegranate or pineapple and Valencia oranges could be a unique innovation opportunity for spirit makers
Industry Implications
1. Alcohol and Beverage Industry - Both established and emerging businesses in the alcohol and beverage industry can innovate with new canned cocktail products
2. Culinary Industry - Food and beverage professionals can explore new cocktail trends and flavor profiles for restaurants and bars
3. Packaging Industry - The popularity of RTD cocktails may lead to new packaging innovations for cans and bottles