Highland Events, an event planning company that specializes in curated cannabis experiences for music events and concerts, is now partnering with San Francisco's Outside Lands Music Festival to offer "America's first legal cannabis experience."
This year's festival is set to include a "cannabis-friendly area" that offers event-goers the chance to learn from on-site experts, as well as enjoy a lemonade stand, flower shop, confections and other treats—although no THC or CBD products will be offered for sale on-site.
The growing market for legal, recreational marijuana use has created a unique opportunity for brands to offer products, services and experiences that play off of the changing face of cannabis culture. While some are operating cannabis-centric workout classes or subscription services, others are launching snacks and meals designed to satisfy the "munchies."
Cannabis-Friendly Festival Experiences
Highland Events Offers a Unique "Legal Cannabis Experience"
Trend Themes
1. Curated Cannabis Experiences - Companies can offer curated cannabis experiences for music events and concerts to capitalize on the growing market for legal, recreational marijuana use.
2. Marijuana-friendly Events - Event planning companies can offer marijuana-friendly event experiences like Highland Events and capitalize on the changing face of cannabis culture.
3. Munchies-inspired Snacks and Meals - Brands can launch snacks and meals designed to satisfy the 'munchies' and cater to the growing market for legal, recreational marijuana use.
Industry Implications
1. Event Planning - Event planning companies can partner with music festivals to offer marijuana-friendly event experiences and capitalize on the changing face of cannabis culture.
2. Food and Beverage - Brands in the food and beverage industry can develop snacks and meals designed to satisfy the 'munchies' and cater to the growing market for legal, recreational marijuana use.
3. Fitness - Companies can offer cannabis-centric workout classes or subscription services to capitalize on the growing market for legal, recreational marijuana use.