With shortages of personal protective equipment and other supplies in Canada, Canada Goose has taken the initiative to dedicate its manufacturing resources to creating scrubs for healthcare workers, as well as gowns for patients, which will be donated to local hospitals.
The brand will begin creating the scrubs and gowns starting on March 30th, with its manufacturing facilities in Toronto and Winnipeg being the first to begin. Canada Goose aims to create 10,000 units for donation, and will extend the manufacturing of medical supplies to other facilities if needed in the future.
Dani Reiss, President and CEO of Canada Goose, spoke to the iniative, stating "Across Canada, there are people risking their lives every day on the frontlines of COVID-19 in healthcare facilities, and they need help. Now is the time to put our manufacturing resources and capabilities to work for the greater good."
Medical Equipment Donation Initiatives
Canada Goose Will Begin Manufacturing Scrubs and Gowns
Trend Themes
1. Donated Medical Supplies - The initiative by Canada Goose to manufacture and donate scrubs and gowns highlights the trend of companies stepping up to provide much-needed medical supplies.
2. Manufacturing Reallocation - Canada Goose's decision to repurpose its manufacturing facilities for producing medical supplies showcases the trend of companies adapting their operations to address immediate needs.
3. Collaborative Partnerships - The collaboration between Canada Goose and local hospitals demonstrates the trend of organizations working together to find innovative solutions during times of crisis.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can pursue opportunities in manufacturing medical supplies, similar to Canada Goose's initiative, to support healthcare workers and patients.
2. Healthcare - The healthcare industry can explore partnerships with non-traditional manufacturers, such as fashion brands, to address supply shortages and meet the demands of the ongoing pandemic.
3. Manufacturing - The manufacturing industry can find opportunities in redirecting their resources and capacities towards producing essential medical supplies, as exemplified by Canada Goose's shift in focus.