Campari is partnering with the Toronto International Film Festival (TIFF) for the first time, introducing the Campari Negroni as the 'Official Cocktail of the Red Carpet.' The cocktail will be "served at Roy Thomson Hall as filmmakers and talent gather for their world premieres, with pre-screening toasts and conversations available to view in the South Fan Zone on the red carpet."
TIFF attendees can enjoy cocktails crafted by Tommaso Cecca, Global Head of Camparino, including the 'Campari Negroni,' 'Campari Spritz,' and a custom 'Campari Red Carpet cocktail.' Cecca will "also host a takeover of Fairmont Royal York's Library Bar on September 4 and a bartending session at Compton Ave on September 6."
Additionally, the 'Campari Aperitivo Hour' will run nightly at Varda in the TIFF Lightbox, with an exclusive 'Campari Red Carpet Menu' available at Fairmont Royal York.
Red Carpet Partnerships
Campari Negroni is the Exclusive Red Cocktail of TIFF 2024
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Industry Implications
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