Dizen has created some sweet starry sky packaging for Caleum wine labels. The winery, located in Agrelo, Mendoza, is named after the Caleum constellation, so it's fitting that its packaging incorporates a celestial theme.
The Caleum bottle features magnificent images of night skies exploding with beautiful bright shining stars. The packaging for the Caleum wines are chic and exciting -- they're sure to have the whole universe buzzing.
Implications - Labels and packaging are some of the first places where consumers develop opinions and first impressions. Businesses that place heavy focus upon product packaging and overall aesthetics will find that consumers are heavily drawn to your product and are more likely to give it a try.
Astronomical Booze Branding
Dizen Gives Caleum Wine a Beautiful Night Sky Label
Trend Themes
1. Celestial Packaging - Opportunities for creating captivating and immersive packaging designs that incorporate celestial themes.
2. Aesthetic Focus - The importance of placing heavy focus on product packaging and overall aesthetics to attract and engage consumers.
3. First Impression Marketing - Harnessing the power of labels and packaging to create positive first impressions and influence consumer opinions.
Industry Implications
1. Wine and Spirits - Exploring innovative wine and spirits branding strategies that utilize captivating packaging designs.
2. Cosmetics and Skincare - Applying the concept of aesthetic focus to create visually appealing packaging for cosmetics and skincare products.
3. Food and Beverage - Utilizing eye-catching packaging designs in the food and beverage industry to attract and engage consumers.