S.pellegrino Essenza is a new line of gently caffeinated sparkling water that shares a simple and flavorful way to refuel. The Exotic Vanilla & Coffee, Delicious Cocoa & Coffee, and Smooth Caramel & Coffee flavors were created to pair perfectly with morning rituals, mid-morning breaks and mid-day moments, especially since the products are conveniently packaged in cans.
With zero calories and zero sweeteners, S.Pellegrino Essenza is a source of 30mg of caffeine, which is roughly a third of the amount found in the average cup of coffee.
The S.Pellegrino Essenza Delicious Cocoa & Coffee flavors are said to work especially well with biscotti, pastries, croissants or muffins and the sweet S.Pellegrino Essenza Smooth Caramel & Coffee flavors bring out the best in white cheddar cheese and apple or pear slices.
Gently Caffeinated Sparkling Waters
S.pellegrino Essenza Takes Cues from Italian Coffee Bars
Trend Themes
1. Gently Caffeinated Beverages - There is a potential opportunity to create new types of caffeinated beverages with unique flavors and are low on calories and sugar.
2. Alternative Sparkling Waters - A new market of flavored sparkling waters could emerge, specifically with attention to flavors for different morning, mid-morning, and mid-day moments.
3. Coffee-inspired Snacks - There is an opportunity for businesses to create snacks that complement the coffee-infused beverages, specifically targeting breakfast and mid-day snacking.
Industry Implications
1. Beverage Industry - Businesses can develop a new category of fizzy beverages that can be positioned as a morning or mid-day option.
2. Snack Food Industry - There is an opportunity to create complementary snacks specifically designed for these low-calorie and low-sugar coffee-flavored beverages.
3. Food Retail Industry - Businesses could cater to morning and mid-day snacking with these new products, either through e-commerce or through in-store positioning.