In need of a boost but can't stomach espresso or other energy drinks? Reach for a bag of caffeinated Engobi chips instead.
The 1.5 oz bags are packed with about double the caffeine of regular energy beverages, so if you're prone to the jitters, I'd advise sharing with a friend. At $1.29, they're also way cheaper than most specialty energy products on the market.
As for nutrition, one pack of the Cinnamon Surge or Lemon Lift flavor, containing about 66 chips a bag, has 220 calories and 11g of fat.
The company says "they spiked this stuff with 70% more caffeine than those little energy drinks. And it tastes good."
As people seek out legal stimulants to help them keep up with the demands of today's seemingly fast-paced world, energy drinks are still flooding the market. It's a huge market that companies like Engobi feel still has huge potential to reach through innovative new products.
Check out some more stimulating energy fixes:
Caffeinated Chips
Engobi
Trend Themes
1. Caffeinated Snacks - As demand for legal stimulants rises, there is an opportunity for food and snack companies to create innovative, energy-boosting products.
2. Extreme Caffeination - With the popularity of energy drinks, there is an opportunity to create products with even higher caffeine content to appeal to those seeking a potent boost.
3. Affordable Energy - As specialty energy products can be expensive, there is potential for companies to disrupt the market by offering affordable and accessible options.
Industry Implications
1. Food and Snacks - Food and snack companies have an opportunity to create caffeinated products to fulfill the demand for legal stimulants.
2. Energy Drinks - Energy drink companies can create products with even higher caffeine content to appeal to those seeking a potent boost.
3. Consumer Goods - Companies in the consumer goods industry can create affordable and accessible energy products to disrupt the market.