The Nero Group is introducing a new wholesale coffee brand, Aroma, which aims to meet consumer and partner demand for wholesale coffee products. Positioned as a distinct entity within The Nero Group alongside renowned brands like Caffè Nero, Coffee#1, Harris+Hoole, and the Nero Roasting Company, Aroma represents a strategic expansion into the wholesale coffee market.
This new venture opens doors for wholesale customers across various sectors, including hospitality venues, workplaces, and hotels, to leverage The Nero Roasting Company's large variety of premium caffeinated beverages. By partnering with Aroma, businesses can access a premium range of coffee products and services tailored to meet their specific needs and elevate their coffee offerings.
"Launching Aroma by The Nero Roasting Company is a significant step for us," said Nero Group Founder and CEO, Gerry Ford.