Performance energy drink brand Nutrabolt newly introduced clinical trial study claims on the benefits of C4 Smart Energy that back up the better-for-you benefits and cognitive performance features of its drinks. A study conducted at the University of Iowa focused on testing the cognitive and mental performance effects of C4 Smart Energy, and the results back up C4 Smart Energy as a cognitive performance drink that delivers peak focus and energy.
Study participants found that drinking just one beverage helped with amplifying everything from gaming performance and energy levels to short-term recall, information processing, concentration and mental multi-tasking. The so-called "superbrain" performance beverage is now also being introduced in a refreshing new Watermelon Burst flavor for summer.
Superbrain Performance Beverages
C4 Smart Energy Delivers Peak Focus & Energy
Trend Themes
1. Performance Energy Drink Market - There is an opportunity for brands to invest in creating better-for-you energy drinks that also have cognitive performance-enhancing properties.
2. Cognitive Performance-enhancing Beverages - There is an opportunity for companies to explore and invest in creating beverages specifically formulated to enhance cognitive performance.
3. University Conducted Clinical Trials - There is an opportunity for companies to partner with universities to conduct clinical trials to back up the benefits and claims of their products.
Industry Implications
1. Sports and Fitness Industry - This industry can benefit from offering better-for-you energy drinks to athletes and fitness enthusiasts who need an energy boost and cognitive performance enhancement during their workouts.
2. Beverage Industry - This industry can benefit from investing in R&D to create beverages with cognitive performance-enhancing properties for the growing consumer interest in functional foods and drinks.
3. Academic Research Industry - This industry can benefit from partnering with food and beverage companies to conduct clinical trials on the efficacy of their products and consulting on developing products with specific cognitive performance-enhancing properties.