A rising number of consumers are enjoying their favorite foods out of the house when commuting or traveling, which has many brands responding with new product variations like the Butterkist Toffee Grab Bag Popcorn.
Developed as a response to the burgeoning to-go food sector, the popcorn is a crunchy, sweet snack that will provide consumers the ability to enjoy the treat wherever they are. This also makes it a more prominent offering in the convenience store, which has quickly become one of the most popular places for consumers to pick up quick meals and snacks.
The Butterkist Toffee Grab Bag Popcorn comes in 60 gram serving packages to make it perfect for one person to enjoy as a snack between meals or as a restrictive dessert.
Snack-Sized Dessert Popcorns
The Butterkist Toffee Grab Bag Popcorn is Ready to Eat Anywhere
Trend Themes
1. To-go Snack Foods - Opportunity for brands to create new variations of popular foods designed for on-the-go consumption.
2. Convenience Store Snacking - An opportunity for brands to create snack foods targeted towards consumers in convenience stores.
3. Individual-sized Treats - The demand for snack-sized treats, perfect for individuals, is increasing as consumers look for portion-controlled options.
Industry Implications
1. Snack Food Industry - Industry players have the opportunity to create snack-sized versions of their popular products.
2. Convenience Store Industry - Convenience store brands can take advantage of the trend towards on-the-go snacking and promote snack foods that cater to this need.
3. Food Packaging Industry - The need for individual-sized portion-controlled snack food packaging is a growing trend and presents a disruptive innovation opportunity for this industry.