Iconic toaster pastry Pop-Tarts has partnered with artisan butter brand Banner Butter to launch a full-range Butter Kit. The collaborative kit includes classic Pop-Tarts flavors: Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted Chocolate Fudge, all of which will come packaged with six kinds of slow-cultured butter for consumers to test out on their pastries.
Butter flavors in the kit include Sea Salt, Cinnamon with Cardamon and Ginger, Honey Habanero, Strawberry Chocolate, Balsamic Fig with Caramelized Onion. In addition, the Butter Kit will come with a 101 Guide that will include descriptions for each flavor and pairing recommendations.
"It’s thrilling to hear how passionate some Pop-Tarts fans are about topping our toaster pastries with butter — they’re taking their Pop-Tarts love to a new level," said Sarah Reinecke, senior director of marketing, portable wholesome snacks at Kellogg Company.
Toaster Pastry Butter Kits
Pop-Tarts Teams Up With Banner Butter to Launch a Butter Kit Collab
Trend Themes
1. Collaboration Kits - The Pop-Tarts and Banner Butter Butter Kit collaboration highlights the opportunity for brands to partner and offer complementary products in packaged kits.
2. Flavor Pairing - The inclusion of a 101 Guide in the Butter Kit emphasizes the growing trend of consumers seeking unique flavor combinations and recommendations for pairing food products.
3. Premium Butter Options - Banner Butter's slow-cultured and unique butter flavors showcase the growing demand for high-quality, artisanal butter options in the food industry.
Industry Implications
1. Food and Beverage - The Pop-Tarts and Banner Butter Butter Kit collaboration highlights the potential for cross-branded food and beverage product offerings.
2. Consumer Goods - The inclusion of Butter Kits in product lines showcases the opportunity for consumer goods companies to expand their offerings and provide value-added product bundles.
3. Artisanal Food Producers - Banner Butter's unique butter flavors highlight the growing trend in the food industry towards artisanal, high-quality and locally-sourced products.