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Bushmills Launches New 27-Year-Old Bourbon Cask Whiskey

Irish whiskey brand Bushmills has released a 27-Year-Old Bourbon Cask as a travel retail-exclusive. The new expression will join the brand's classic Causeway Collection.

The new single malt was first distilled in 1994 and then aged in third-fill Bourbon barrels for six years before being recasked into first-fill Kentuck Bourbon barrels, where it spent another 21 years maturing. As a result, the whiskey is bottled at 52.1% ABV and delivers tasting notes of cinnamon spice, crème brûlée, and tropical fruit.

"All the whiskeys used in The Causeway Collection have been expertly created and cared for by craftsmen steeped in a unique whiskey-making tradition passed from generation to generation for more than 400 years here at The Old Bushmills Distillery," said Bushmills master distiller, Colum Egan.
Trend Themes
1. Travel Retail-exclusive Spirits - The release of the 27-Year-Old Bourbon Cask as a travel retail-exclusive presents an opportunity for other spirits brands to create specialized products for this market.
2. Double-barrel Aging - The use of a third-fill Bourbon barrel followed by a first-fill Kentucky Bourbon barrel for aging presents an opportunity for other whiskey brands to explore unique barrel combinations for their aging process.
3. Craftsmanship and Tradition - The emphasis on the unique whiskey-making tradition passed down through generations opens up opportunities for other spirits brands to showcase their own craftsmanship and heritage in their products.
Industry Implications
1. Spirits - The new release of the 27-Year-Old Bourbon Cask presents opportunities for innovation in the spirits industry, particularly in the areas of travel retail-exclusive products and unique barrel combinations for aging.
2. Hospitality - The release of exclusive, high-end spirits like the 27-Year-Old Bourbon Cask presents an opportunity for hospitality businesses to offer unique and rare products to their customers.
3. Heritage and Tradition Tourism - The emphasis on the unique whiskey-making tradition at The Old Bushmills Distillery presents an opportunity for tourism businesses to showcase traditional and heritage methods of production in their own offerings.

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