After the 2020 release of Dog Brew, Busch is introducing Busch Light Turkey Brew, made with bone-in turkey, sweet potato, sweet basil, peppermint leaves, turmeric, ginger and water. This refreshment for dogs follows a similar formula as the previous recipe and this limited-edition variety is arriving only for a short time. Two years ago, the original Dog Brew sold out in 24 hours. The all-new Busch Light Turkey Brew can be found on Anheuser-Busch's Shop Beer Gear website at $15 for four 12-ounce cans.
The canine-friendly brew features a photo of a content winner from earlier in the year, when fans were asked to submit photos of their dog in the hopes that they might be chosen to appear on the label. Kira, a rescue pup out of Perham, Minnesota, was chosen as the winning dog.
Dog-Friendly Brews
Busch Light Turkey Brew is a Flavorful Refreshment for Dogs
Trend Themes
1. Dog-friendly Beverages - The trend of producing non-alcoholic, pet-safe beverages offers an opportunity for innovative dog food and drink manufacturers to differentiate their product offerings.
2. Limited-edition Novelty Products - The success of limited-edition dog refreshments, such as the Busch Light Turkey Brew, creates an opportunity for companies to launch new novelty pet products that align with seasonal or festive events.
3. Crowdsourced Pet Product Design - Companies can utilize crowdsourcing to build community and generate excitement around new pet product launches, as demonstrated by the Busch Light Turkey Brew photo contest.
Industry Implications
1. Pet Food and Beverage - This industry should explore collaborations with beer companies like Anheuser-Busch to develop new pet-safe beverages and cross-promotional marketing campaigns.
2. Promotional Merchandise - Companies can capitalize on the popularity of pet companionship to create limited-edition novelty products aligned with specific events or cultural moments.
3. Marketing and Advertising - Marketers should leverage the emotional attachment pet owners have for their animals as a way to build brand loyalty and boost sales.