Bumble and HBO came together to host a 'Stay Home' activation centered around encouraging people to enjoy the comforts of the indoors and watch a film.
To spotlight HBO's selection of Hollywood hits and classic films, the streaming service and the dating app joined forces to craft a comfortable, luxurious experience inside of a stunning NYC apartment. For the price of a ticket, event-goers received access to view HBO movies, an eating and drinking experience inspired by favorite movie moments and a Bumble and HBO gift bag.
As well as being able to enjoy the many movies available through HBO, ticket holders were also able to make the most of color-coordinated Instagram-friendly interior design setups, such as a wine wall and a tub filled with sweets.
Home-Style Movie Events
Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts
Trend Themes
1. Stay Home Activations - As the pandemic continues, companies can leverage the trend of at-home entertainment by creating unique experiences that cater to customers in their homes.
2. Luxury Nostalgia - Leverage the rising appeal of nostalgia and elevated experiences by creating events that transport customers to a more comfortable time and place.
3. Social Media-friendly Experiences - As customers continue to document their experiences on social media, offer unique and visually appealing events that cater to this desire for shareable moments.
Industry Implications
1. Streaming - Streaming services can partner with dating apps or other companies to create unique events that showcase their content and offer immersive experiences.
2. Hospitality - Hotels or event spaces can create at-home experiential packages, leveraging their expertise in creating comfortable and luxurious environments to offer a unique entertainment opportunity.
3. Food and Beverage - Restaurants and bars can partner with streaming services to create themed food and drink menus that cater to the movies or shows being featured, providing customers with a complete sensory experience.