For the promotion of Will.I.Am’s newest single ‘Great Times,’ promoters invented the Budweiser Vinyl Ad, a unique and interesting approach to alcohol advertising.
For Will.I.Am’s newest release, Budweiser revealed a new marketing technique of their own -- a playable magazine. Will.I.Am partnered with advertising agency Agencia Africa Sao Paulo to create this playable promo. The full-page magazine ad can be clipped from the magazine and played using any record player. This ingenious song promotion ploy can actually play songs like a traditional vinyl record. Bud’s adverts will include flexi disc records available in the pages of a variety of Brazilian magazines. Crack out your old record player because record advertisements are bound to gain momentum.
Musical Magazine Campaigns
The Budweiser Vinyl Ad Features Will.I.Am
Trend Themes
1. Playable Promo Ads - Creating playable magazine ads or flexi disc records as part of advertising campaigns can provide a unique and entertaining experience for consumers.
2. Blending Music and Advertising - Innovative advertising campaigns, such as the Budweiser Vinyl Ad, that partner with musicians can create an unforgettable experience for consumers and drive sales for both industries.
3. Nostalgic Advertising - Using vintage formats, such as vinyl records, in contemporary advertising can tap into a sense of nostalgia and create a memorable and impactful experience for consumers.
Industry Implications
1. Advertising - The advertising industry can leverage playable promo ads and collaborations with musicians to create innovative campaigns that capture and engage consumers.
2. Music - The music industry can benefit from collaborations with brands and the use of vintage formats in advertising campaigns to increase popularity and exposure of both the artist and the brand.
3. Print Media - The print media industry can explore new formats, such as playable magazine ads and flexi disc records, to provide a fresh and unique experience to readers and attract new advertisers.