One of the Budweiser Super Bowl commercials features a sobering message from . celebrity Helen Mirren.
The advertisement begins with Mirren introducing herself as "a notoriously frank and uncensored British lady." She then goes on to deliver a message directly about drinking and driving, including a few sharp insults about those who still put themselves and other at risk when they choose to get behind the wheel drunk. The commercial is tied to the brand's #GiveADamn hashtag—every time it is used, the brand will donate a dollar to safe ride programs.
In total, Budweiser purchased three minutes worth of advertising time for the Super Bowl 50 and this one-minute ad starring Helen Mirren accounts for one of these spots. The brand has also teased that the beloved Clydesdales will return in another commercial.
Mature Drinking Ads
This Budweiser Super Bowl Commercial Features Helen Mirren
Trend Themes
1. Responsible Drinking - As awareness on DUI risk increases, there will be a growing trend of ads promoting responsible drinking and social responsibility.
2. Charitable Marketing - Charitable marketing campaigns will become increasingly popular as brands try to align themselves with social causes and promote positive social impact.
3. Celebrity Endorsements with a Cause - Influential celebrities will be more involved in promoting good causes and making social impacts through their respective platforms as audience-driven marketing evolves.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industries could adapt marketing campaigns with a strong message of social responsibility to promote positive drinking culture while promoting their brand values.
2. Advertising and Marketing - The advertising and marketing industry will continue to focus on promoting responsible drinking and other societal causes through creative and compelling campaigns as consumers gravitate towards social awareness and impact.
3. Celebrity and Influencer Marketing - The use of influential celebrities and social media influencers, as well as their personal brands, to promote charitable causes will become increasingly common as companies seek to reach audiences through trusted and recognizable personalities.