Budweiser and Jim Beam Bourbon joined forces to create Budweiser Reserve Black Lager, a specialty beer with an ABV of 7.1%. The limited supply brew is aged on aged on six-year Jim Beam bourbon barrel staves to give it a richer, bolder taste—and the finished result has a dark color, plus "an oaky aroma with coffee and chocolate notes, a toasted malt taste, and a deliciously smooth finish."
This product marks the second collaboration from Budweiser and Jim Beam, which follows the release of the popular Budweiser Reserve Copper Lager. This bourbon-forward beer was developed to appeal to both fans of beer and bourbon, offering a new product that is especially fit for holiday enjoyment this upcoming season. As such, the Black Lager is even available in a special bomber bottle gift box.
Dark Bourbon-Aged Lagers
Budweiser Reserve Black Lager is Aged on Jim Beam Bourbon Barrel Staves
Trend Themes
1. Specialty Bourbon-aged Beers - Disruptive innovation opportunity: Explore the creation of specialty beers aged on bourbon barrel staves to offer consumers a unique and indulgent flavor experience.
2. Collaborative Beverage Partnerships - Disruptive innovation opportunity: Form partnerships between beer and spirits brands to create innovative and flavorful drink options that appeal to a wider consumer base.
3. Holiday Limited Edition Releases - Disruptive innovation opportunity: Develop limited edition beers tailored for holiday enjoyment to capitalize on seasonal demand and attract beer enthusiasts looking for new and exciting flavors.
Industry Implications
1. Craft Beer Industry - Disruptive innovation opportunity: Incorporate bourbon aging techniques into craft beer production to offer beer enthusiasts unique and bold flavor profiles.
2. Spirits Industry - Disruptive innovation opportunity: Collaborate with beer brands to create innovative beer offerings that incorporate spirits, tapping into new markets and expanding product portfolios.
3. Packaging and Gift Industry - Disruptive innovation opportunity: Create special bomber bottle gift boxes for limited edition beer releases, catering to consumers looking for unique and giftable beer options for holidays and special occasions.