In the newest Budweiser campaign, coasters are used in a creative way to support the music scene in Brazil. In this campaign created with Wieden+Kennedy São Paulo, Budweiser reminds that "The Stage is Yours to Take" and it does more than provide a place to set drinks.
These anything-but-ordinary coasters are actually "playable" vinyl beer coasters for music fans that work on most record players. The coasters are about the same size as a regular cardboard coaster and throughout São Paulo and Curitiba, Brazil, they are being used to promote artists like Estudante, Monna Brutal & MCharles and Negra Rê.
For those who don't have access to a record player, the vinyl coasters also include scannable Spotify Codes that link to the artists' tracks.
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Trend Themes
1. Playable Vinyl Coasters - The adoption of playable vinyl coasters as a promotional tool for music artists to reach audiences and stand out amongst competitors.
2. Interactive Promotions - The use of interactive promotional tools to drive engagement and sales by creating unique experiences like playable vinyl coasters.
3. Collaborative Marketing - The trend towards brands partnering with up-and-coming artists to promote their products and support underground music scenes.
Industry Implications
1. Beverage Industry - The use of unique and interactive promotions like playable vinyl coasters to create brand loyalty and engagement among consumers.
2. Music Industry - The trend towards brands partnering with up-and-coming artists to promote their music and give exposure to new talent.
3. Advertising Industry - The adoption of interactive promotional tools like playable vinyl coasters to create new and memorable experiences for consumers.