Rather than having to visit a bubble tea shop, consumers in Thailand can simply go to a 7-Eleven outlet to purchase a ready-to-enjoy canned bubble tea drink. The Sun Su Canned Milk Tea and Brown Sugar Milk products are especially convenient, as they make it possible for people to enjoy the taste of a bubble tea beverage long after the bubble tea cafes have closed for the day.
While the Classic Milk Tea offers a refreshing take on traditional bubble tea without the tapioca pearls, the Brown Sugar Milk variety offers a sweeter take on a beloved bubble tea beverage. Thanks to the fact that both of these drinks are packaged in cans without tapioca bubbles, they can be enjoyed with a regular straw, or no straw at all.
Ready-to-Drink Bubble Tea Beverages
Sun Su Sells Conveniently Packed Bubble Tea Drinks by the Can
Trend Themes
1. Ready-to-drink Bubble Tea - Opportunity for food and beverage manufacturers to develop RTD bubble tea products for wider distribution and consumption beyond bubble tea shops.
2. Convenience Packaging - Convenience stores and supermarkets could explore more convenient packaging solutions for bubble tea and other popular drinks in cans or bottles.
3. Non-bubble Tea Options - Innovation opportunity for brands to explore and introduce non-bubble tea variants to the mass market.
Industry Implications
1. Food and Beverage - Manufacturers could leverage the increasing popularity of bubble tea to develop more RTD beverage options for wider availability and convenience.
2. Convenience Stores - Opportunity for convenience stores to introduce more ready-to-drink bubble tea options to cater to consumers on-the-go.
3. Packaging - Brands could explore innovative packaging solutions to make bubble tea more accessible and convenient to consume outside of bubble tea shops.