'brüst' is a Toronto, Canada-based cold brew coffee startup that is disrupting the industry with a protein-packed coffee varietal. Protein coffee, according to the brand, is excellent at promoting workout performance, healthy lifestyles, and improving weight loss prospects. Each cup of brüst coffee features 20g of grass-fed protein. Currently, brüst coffee is available in two varieties, a light-roast cold brew and a dark-roast cold brew.
In order to grow its brand and work on expanding its direct-to-consumer offerings, brüst partnered with Denis Shapovalov, a 23-year-old professional tennis sensation with a large influence in the fitness and sports communities. Shapovalov stated: "This is a special partnership for me because I've joined as both an ambassador and a shareholder in the company and will be closely involved with the business as we continue our rapid growth."
On the other hand, brüst stated that Shapovalov is a perfect brand ambassador and business partner as the tennis sensation lives and embodies the brüst lifestyle.
Currently, brüst cold-brew coffee can be found at countless retailers across Canada, including Walmart, Loblaws, Longo's, Metro, and many more.
Protein-Packed Cold Brews
'brüst' Partnered with Denis Shapovalov to Grow its CPG Brand
Trend Themes
1. Protein-packed Beverages - Expanding the use of protein in beverages could disrupt the industry and appeal to health-conscious consumers.
2. Athlete Brand Ambassadors - Partnering with athletes as brand ambassadors can help grow businesses in the fitness and sports communities.
3. Direct-to-consumer Expansion - Expanding direct-to-consumer offerings can help brands grow their customer base and increase revenue.
Industry Implications
1. Coffee and Beverage Industry - Coffee and beverage companies can consider adding protein to their products to appeal to health-conscious consumers and disrupt the industry.
2. Athletic and Fitness Industry - Athletic and fitness companies can consider partnering with athletes as brand ambassadors to increase their brand awareness and credibility in the industry.
3. E-commerce - E-commerce companies can consider expanding their direct-to-consumer offerings to grow their customer base and increase revenue.