Brown-Forman, the spirit company that owns Jack Daniel's, has announced the launch of Up or Over, a line of ready-to-pour cocktails made using the company's most beloved spirits. To start, the new brand will launch with four products: Whiskey Sour, Premium Margarita, Classic Dry Martini, and Ginger Citrus Old Fashioned.
Developed in collaboration with Eric ‘ET’ Tecosky, the US brand ambassador for Jack Daniel’s, the new Whiskey Sour offering is a definite standout. It contains a 15% ABV and is made using Gentleman Jack Tennessee Whiskey. Meanwhile, the Classic Dry Martini is made using Ford's Gin and delivers a 28% ABV.
"Made and designed with brands you know and trust, we are excited to elevate your everyday occasion with these four premium cocktails," said Kelley Kerger, Up or Over brand leader.
Ready-To-Pour Premium Cocktails
Brown-Forman Launches New Line of Bottled Cocktails, 'Up or Over'
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