If you're looking for a way to enjoy the delicious taste of taste sauce, but also get in a serving of veggies, Sonic's new Broccoli Cheddar Tots are the perfect option.
Sonic Drive-In recently announced that it is testing out two innovative new products: Broccoli Cheddar Tots and Cold Foam. Sonic's new Broccoli Cheddar Tots is a take on the chain's existing Tots. The new version will feature a crispy coating on the outside and bits of warm broccoli and melted cheddar cheese on the inside. In fact, there's enough broccoli inside that you'll get a full serving of vegetables in a large order. As Sonic's Vice President of Product Innovation and Development Scott Uehlein explains, "We spent a little over two years working on the Broccoli Cheddar Tots and we feel like this is a really authentic spin in an area where we have quite a bit of equity. It’s also a product that isn’t being offered anywhere else."
Bite-Sized Broccoli Tots
Sonic Drive-In is Currently Testing Warm Broccoli Cheddar Tots
Trend Themes
1. Vegetable-infused Fast Food - Brands can experiment with incorporating more vegetables into their menus, and create healthy fast food options.
2. Innovative Snacks - Developing new and exciting snacks can set a brand apart from its competitors.
3. Premium Fast Food - Offering unique and sophisticated fast food options can attract consumers looking for higher quality ingredients.
Industry Implications
1. Fast Food Industry - The fast food industry can incorporate more vegetable-based options to cater to health-conscious consumers.
2. Snack Industry - Innovating new snack options using unique and savory ingredients can drive sales.
3. QSR Industry - Quick service restaurant chains can create premium offerings to compete in the fast food market and cater to premium-seeking consumers.