The Bridor B’Break product range has been expanded by the brand to help offer consumers a tasty option when looking to stave off hunger between meals. Specifically targeted at Millennial consumers, the bread snacks come in two new superfood flavors including Fig, Almond & Buckwheat along with Apricot, Pistachio & Spelt. Each of the breads feature 70 gram serving sizes and are supplied in boxes of 40 frozen units to retailers to warm up on site.
The new Bridor B’Break product range products were boasted by Sales Director at Bridor Erwan Inizan who said, "Today’s consumers want products that can be eaten quickly but which are also healthy and can be consumer in line with their busy lifestyle. The latest B’Break recipes are designed to satisfy all these requirements. Small yet satisfying, these easy to carry breads are perfect for keeping hunger at bay at any time of day."
Millennial-Targeted Snacking Breads
The Bridor B’Break Range Has Been Expanded with New Options
Trend Themes
1. Millennial-targeted Snacking Breads - Opportunity for brands to capitalize on the growing demand for convenient and healthy snacks among Millennial consumers with innovative bread products.
Industry Implications
1. Bakery - Disruptive innovation opportunity lies in developing and marketing unique bread products that cater to the snack needs of health-conscious consumers.
2. Food Retail - Retailers can explore the potential of offering frozen bread snacks that can be warmed up on site, targeting busy consumers looking for quick and satisfying options to curb their hunger.
3. Superfoods - Entrepreneurs can tap into the popularity of superfoods by incorporating ingredients like fig, almond, buckwheat, apricot, pistachio, and spelt into bread products, presenting new and nutritious snacking options.