Over time there have been many co-branded ice cream products to be launched, but Bryers 2in1 aims to give consumers a taste of even more of their favorite flavors in a single bite.
The newly launched Bryers 2in1 collection includes four types of extra-indulgent ice cream products that are swirled with cookies and candies, including Oreo Chips Ahoy! in a base of vanilla ice cream and Snickers M&M's in caramel ice cream. While those with a sweet tooth have been able to enjoy varieties like Oreo and Reece's ice cream on their own as single flavors, these hybrid frozen desserts are packed with even more flavor and texture.
The two-in-one ice cream treats are being launched in 48-ounce tubs alongside a new and improved range of Breyers Cookies and Candies.
Hybrid Confection Ice Creams
Breyers' 2in1 Tubs are Packed with Cookie & Candy Combinations
Trend Themes
1. Hybrid Confection Ice Creams - Creating ice cream products that combine multiple cookie and candy flavors in one bite.
2. Indulgent Ice Cream Experiences - Providing consumers with extra-flavorful and textured frozen desserts.
3. Co-branded Ice Cream Innovations - Collaborating with popular cookie and candy brands to create unique ice cream flavors.
Industry Implications
1. Frozen Dessert Industry - Opportunity to offer innovative ice cream products that combine cookie and candy flavors.
2. Confectionery Industry - Collaboration possibilities with ice cream brands to create co-branded confectionery products.
3. Packaged Dessert Industry - Developing new and improved ice cream product lines with added cookies and candies for enhanced taste.