The craft beer industry is massive, but it often feels as though one needs a certain degree of expertise in order to appreciate the beer to its fullest; with Brew Tender, consumers can leave the expertise to the experts and instead simply enjoy delicious craft beer. The subscription service send consumers monthly beer shipments based on a taste profile quiz designed to help the pros understand the beers that will work best with any consumer's palate.
Recognizing that most consumers have a limited knowledge of the different kinds of beers available to them, Brew Tender's taste quiz instead asks consumers about a topic they're surely more familiar with: food. By understanding consumers' tastes in food, Brew Tender can send beers that pair well with those dishes.
Beer-Curating Subscription Boxes
'Brew Tender' Sends Craft Beers Based on Consumers' Tastes
Trend Themes
1. Personalized Subscription Services - There are opportunities to create more personalized subscription services for goods that often require expertise to enjoy to the fullest.
2. Food Pairing Algorithms - Developing food pairing algorithms can enhance the enjoyment of various products that may not be intuitively paired with foods.
3. Expert-based Curated Products - There is a growing need for expert-based services that curate and deliver high-quality products to consumers who wish to experience something new or learn more about the industry.
Industry Implications
1. Alcohol Subscription Services - There is room for growth in the personalized alcohol subscription industry by offering an expert-based, tailored approach to consumers with limited knowledge of the market.
2. Food Delivery Services - Food delivery services can collaboratively curate food and beverage pairings based on personalized profiles to expand their offerings and enhance the dining experience.
3. Product Curation Services - Product curation services that offer expert-selected items based on customer preferences have the potential to disrupt traditional retail models and create personalized shopping experiences.