The Ayem Breakfast Protein Pots are a new line of food products that seek to fill the protein gap that can exist in the morning routine of many consumers. Created by Manuela Borella and supported by Danone, the products come in prepackaged containers that are quick and easy to eat home, at the office or when commuting. Each one contains a blend of almonds, seeds, milk and fruit, which all contribute to a nutritional profile that has 15 grams of protein per serving.
Speaking on the new Ayem Breakfast Protein Pots, Borella explains that, "We launched Ayem to bring a revolutionary offering to the breakfast market. As a busy and health-conscious mum with four young children, I wanted to create a healthy breakfast product that would get minds and bodies off to a good start, helping hectic individuals and those looking to get the most out of the day ahead."
Nutty Naturalistic Breakfast Products
The Ayem Breakfast Protein Pots are Rich in Omega-3s
Trend Themes
1. Protein Gap Filling - Creating food products that provide a high amount of protein to address the protein gap in consumers' morning routines.
2. Convenient Breakfast Packaging - Designing prepackaged containers that offer quick and easy breakfast options for consumers on the go, such as those at home, in the office, or while commuting.
3. Nutritious Breakfast Blends - Developing breakfast products that combine ingredients like almonds, seeds, milk, and fruit to create a nutritional profile with a focus on protein content.
Industry Implications
1. Food & Beverage - Opportunity for companies to innovate and create protein-rich breakfast options with convenient packaging, targeting consumers' busy morning routines.
2. Health & Wellness - Opportunity for businesses to cater to health-conscious individuals by offering nutritious breakfast options that provide the necessary protein intake for a good start to the day.
3. Consumer Goods - Opportunity for companies to disrupt the breakfast market by introducing products that meet the needs of busy individuals who prioritize convenience and nutrition.