Conceptual company Eroski Breadsticks have taken a restaurant staple (hello, Olive Garden), and packaged it for at-home consumption.
Conceived by branding agency Supperstudio, the Eroski Breadstick packaging design is fun and vibrant. Featuring a window that gives consumers a glimpse at the product inside, the colorful bags work to change the perception of this carbohydrate snack. The agency explains, "Whether it's through fitness, running or munching vegetables, our new Eroski breadsticks with sunflower seed packaging design endorses a healthy lifestyle. It's the perfect snack between meals."
Consumers are searching for products that reflect their newfound commitment to healthy eating and active lifestyle. Brands that recognize this consumer need will be successful as health-consciousness continues to rise.
Healthy Breadstick Packaging
Eroski Breadsticks Features a Sneak-Peek Design
Trend Themes
1. Healthy Eating - Opportunity for brands to create and promote healthier food options.
2. Transparent Packaging - Disruptive innovation opportunity for packaging designs that provide a glimpse of the product inside.
3. Active Lifestyle - Brands can cater to consumers' desire for products that support their active lifestyles.
Industry Implications
1. Food and Beverage - Opportunity for food brands to develop and promote healthier snacks.
2. Packaging - Disruptive innovation opportunity for packaging companies to create transparent windows in their designs.
3. Fitness - Opportunity for fitness brands and products that align with consumers' active lifestyle.