Bimbo Bakeries launched a new special-edition bread product for the purposes of bringing awareness to the need for diversity, tolerance and acceptance.
The 'Integrated Bread' is a bread bag like many others, except that it pairs many different kinds of individually sliced breads from Bimbo's portfolio with one another. In a single package, consumers will be able to enjoy everything from whole cereal bread to artisan bread, which also makes the special-edition product a great sampler to encourage consumers to try a wide array of the brand's offerings.
To introduce the product, Bimbo began with an in-school educational program that painted different kinds of bread as storybook characters. In the future, Bimbo Integrated Bread is set to be shared with even more children.
Diversity-Promoting Bread Products
Bimbo's Integrated Bread Puts Many Types in a Single Package
Trend Themes
1. Diversity-promoting Bread Products - Opportunity for food companies to create bread products that promote diversity and offer a variety of bread options in a single package.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can explore creating diverse bread products that cater to different tastes and preferences.
2. Education - Education industry can develop programs that teach children about diversity through innovative food products like the Integrated Bread.