IKEA's BRÄNNBOLL collection was created to meet the evolving and diverse needs of gamers and their families, recognizing that the global gaming community is rapidly growing with casual gamers of all ages. In the collection, gamers will find support from gaming stations, storage solutions, and side tables, plus decorative details and accessories to personalize their space.
"We recognize that gaming has become a natural part of everyday life, evolving across different devices and spaces in the home," says BRÄNNBOLL product design developer Philip Dilé, "BRÄNNBOLL is designed to reflect this change, offering versatile furniture that adapts to how people live and game today, no matter their age or background."
76-year-old Twitch streamer Cath Bowie—better known as Grumpygran1948 online—is the face of the IKEA BRÄNNBOLL collection in the UK.
Casual Gaming Furnishings
76-Year-Old Twitch Streamer Cath Bowie is the Face of IKEA BRÄNNBOLL
Trend Themes
1. Inclusive Gaming Spaces - The BRÄNNBOLL collection highlights the trend towards inclusive gaming spaces, catering to a diverse range of age groups and backgrounds.
2. Intergenerational Gaming - The collaboration with 76-year-old Twitch streamer Cath Bowie underscores the emerging trend of intergenerational gaming.
3. Adaptable Gaming Furniture - Versatile furniture pieces in the BRÄNNBOLL collection exemplify the demand for adaptable gaming solutions that blend seamlessly into home environments.
Industry Implications
1. Furniture Design - The furniture design industry is seeing a shift towards creating pieces that integrate gaming functionalities while remaining aesthetically pleasing for everyday home use.
2. Gaming Accessories - The inclusion of decorative details and accessories in gaming setups indicates a growing market for specialized gaming accessories.
3. Streaming Platforms - Twitch's collaboration with non-traditional demographic influencers like Cath Bowie points to expanding opportunities in streaming platforms to tap into older audiences.