Amazon Alexa is capable of doing everything from checking the weather to controlling one's music on command, but brands are also building upon the basic Amazon Alexa Skills offered with their own—Moët Hennessy recently launched one of its own called 'Bottles and Bubbles.'
With the Bottles and Bubbles Amazon Alexa Skill, users are able to begin interacting with the smart voice assistant with prompts like: "Give me hosting tips" or "Tell me about food pairings." Bottles and Bubbles also gives consumers of the legal drinking age the chance to learn more about champagne, including how to pronounce some of those difficult-to-say names.
Furthermore, Bottles and Bubbles provides a calendar of events for celebrations worthy of champagne, as well as ambient sounds and playlists to enhance any at-home entertaining experience.
Voice-Activated Champagne Concierges
The 'Bottles and Bubbles' Alexa Skill Offers Pairings & More
Trend Themes
1. Voice-activated Drinks - Opportunities for beverage brands to develop smart voice assistant skills and offer an interactive experience for at-home drinking and entertainment.
2. Personalized Pairings - The ability to offer personalized pairing recommendations can enhance the drinking experience and generate customer loyalty.
3. Smart Party Planning - Brands can use smart voice assistants to offer suggestions for party planning and create a more convenient experience for consumers.
Industry Implications
1. Alcohol - Beverage brands can utilize smart voice assistants to offer an interactive and informative experience for at-home drinking and entertainment.
2. Hospitality - Hotels and restaurants can use smart voice assistants to enhance guest experiences and offer personalized pairing recommendations.
3. Smart Home - Smart home technology companies can partner with beverage brands to offer voice-activated drink and food pairing recommendations for entertaining at home.