Bottega Spa has announced the launch of a new line of drinks consisting of an alcohol-free sparkling wine and a pre-mixed Negroni cocktail.
The new products represent the brand's recent push to enter the non-alcoholic category, which has been steadily gaining popularity in recent years. In addition to the two new products, the company has also announced that it plans to release a by-the-glass serve product featuring notes of "panna cotta, tiramisu, and cappuccino."
"We are presenting new products and have a bunch of new ideas. This year, we are presenting a non-alcoholic sparkling wine, a non-alcohol digestif, two Pinot Grigio wines, an organic vodka, and a newer version of our gin," said Bottega SpA, president and CEO Sandro Bottega.
Alcohol-Free Negronis
Bottega Spa Launches Two New Non-Alcoholic Products
Trend Themes
1. Non-alcoholic Beverages - The growing demand for alcohol-free beverages creates opportunities for companies to innovate and offer new non-alcoholic drink options.
2. Pre-mixed Cocktails - The popularity of pre-mixed cocktails is on the rise, providing opportunities to develop unique and flavorful non-alcoholic options.
3. By-the-glass Serve Products - By-the-glass serve products that offer unique flavor combinations can provide additional revenue streams for companies in the non-alcoholic beverage market.
Industry Implications
1. Beverage Industry - The beverage industry can explore the growing trend of non-alcoholic options and tap into the market demand for alcohol-free beverages.
2. Hospitality Industry - With the rise of non-alcoholic cocktail options, the hospitality industry can offer unique and flavorful drink options to their customers and cater to a wider audience.
3. Retail Industry - As the demand for non-alcoholic options increases, the retail industry can expand their offerings and provide customers with a wider variety of non-alcoholic beverage options.