North-American Wine Expansions

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Born Rosé Officially Expands to Reach American Customers

The beloved Barcelona-based wine brand, Born Rose, officially kicks off its organic rosés in North America. The wine brand specializes in premium rosés and was co-founded by Jana Robles, Ferran Vilà Picas, and Guille Viglione in 2019. Named after the popular and artistic 'El Born' Barcelonan neighborhood, the company is bringing a taste of Europe to the United States.

The brand's flagship Organic Still Rosé boasts expressive herbal thyme and mint aroma with notes of citrus and delicious tropical fruits. Its Organic Brut wine is an elegant Pinot Noir that boasts strawberry and cherry notes with a crisp finishing taste and delicate bubbles throughout. These uniquely flavored wines are now available for nationwide shipping, excluding Alaska and Hawaii.
Trend Themes
1. Organic Wine Boom - The expansion of Born Rose's organic wines to North America signals a growing trend in the wine industry for sustainable and organic wine that presents opportunities for new entrants to enter the market.
2. Premium Rosé Market - Born Rose's premium rosés attract a growing market of sophisticated wine drinkers that can set the trend for other companies, presenting opportunities for premium wine suppliers to differentiate their products and target a growing market segment.
3. European-inspired Wines - Born Rose's specialty in bringing a taste of Europe to the United States highlights a trend in the wine industry for European-inspired wine experiences, presenting opportunities for companies that offer cultural and sensory-based wine experiences or products.
Industry Implications
1. Wine Industry - The expansion of Born Rose to North America presents opportunities for wine startups targeting the growing markets of organic, premium, and European-inspired wines.
2. Sustainable Agriculture - Born Rose's focus on organic wine production highlights a growing trend in sustainable agriculture and presents opportunities for entrepreneurs that offer eco-conscious products and services.
3. E-commerce - Born Rose's availability for nationwide shipping highlights the opportunities for e-commerce businesses to take advantage of growing online sales of wine and other food and beverage products.

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