Orbitel International created boba in a can to share the experience of a popular Taiwanese treat in an affordable and convenient way. The new Jelly Popping Boba is set to make its debut at Natural Products Expo West 2023, offering an alternative to bubble tea beverages from overpriced specialty tea shops.
The bubble tea beverages are launching under the O's Bubble Tea Brand with two sizes (240ml and 480ml) and three unique flavors: Lychee Oolong Tea, Strawberry Peach Oolong Tea and Melon Lemonade, all of which feature popping boba and aloe vera. These flavorful, texture-rich drinks were created to "exude an unparalleled burst of flavor unlike anything else on the market" thanks to exclusive, patent-pending BOBA CRAFT.
At the upcoming conference event, Jelly Popping Boba can be sampled and tasted.
RTD Boba Beverages
What's Poppin' Shares the Taste of Jelly Popping Boba in a Can
Trend Themes
1. RTD Boba Beverages - Ready-to-drink boba beverages are disrupting the specialty tea industry by offering an affordable and convenient alternative to bubble tea from overpriced specialty tea shops.
2. Jelly Popping Boba - The innovative use of jelly popping boba and aloe vera in RTD beverages presents an opportunity to disrupt the ready-to-drink market with unique texture-rich drinks.
3. BOBA CRAFT - The patent-pending BOBA CRAFT technology allows for an unparalleled burst of flavor, offering an opportunity to innovate the RTD beverage industry with exclusive processes.
Industry Implications
1. Specialty Tea - The specialty tea industry can innovate by incorporating jelly popping boba and aloe vera in their bubble tea beverages as a flavor and texture enhancer.
2. Ready-to-drink Beverages - The ready-to-drink beverage industry can disrupt the market by introducing more affordable and texture-rich RTD boba beverages that feature innovative ingredients such as popping boba and aloe vera.
3. Food Packaging - Food packaging companies can capitalize on the trend of RTD boba beverages by creating innovative and sustainable packaging solutions for on-the-go convenience.