Keeping pace with the growing popularity of color-changing food and drinks, Kay’s Boutique Café has created a unique drink called the Bluebell Vine Tea, which turns from a vibrant blue to purple.
Kay’s Boutique Café is a Bangkok-based café that is currently hosting a breakfast pop-up in New York City. While the café is well known for its artisanal French toast, it is also making headlines for its color-changing Bluebell Vine Tea. The colorful refresher is a cold tea made with Thai bluebell vine, which is also known as butterfly pea. The blue-hued vine is first boiled in water before it is combined with coconut water, ice, and a splash of lemon juice. The acidic properties in the lemon makes the color of the tea change from blue to purple for an Instagram-friendly drinking experience.
Color-Changing Thai Teas
Kay’s Boutique Café's Bluebell Vine Tea Turns from Blue to Purple
Trend Themes
1. Color-changing Food and Drinks - Creating beverages and dishes that change color offers a visually appealing and engaging experience for consumers.
2. Artisanal Breakfast Pop-ups - Bringing unique and high-quality breakfast options to different locations allows for increased brand exposure and customer reach.
3. Incorporating Butterfly Pea in Drinks - Exploring different ways to incorporate the vibrant color and health benefits of butterfly pea into beverage offerings can attract health-conscious and visually-oriented consumers.
Industry Implications
1. Cafes and Coffee Shops - Cafes can differentiate themselves by offering unique and visually stunning beverages that attract social media-savvy customers.
2. Food and Beverage - Food and beverage companies can experiment with color-changing ingredients like butterfly pea to create innovative and eye-catching products.
3. Hospitality and Events - Hotels, restaurants, and event venues can incorporate color-changing food and drinks to enhance the guest experience and differentiate themselves from competitors.