Beekman 1802 is now offering its top-selling skin barrier-building formula, Bloom Cream Daily Face Moisturizer, in a convenient new Bloom Cream in a Tube format that's more accessible to all.
"Our original Bloom Cream requires two hands to apply, but we wanted to eliminate any barriers for people with disabilities. That's why we have introduced a new tube that allows you to apply the cream with just one hand," said Ayesha Bshero, VP of Creative & Product Development at Beekman 1802.
Alongside the newly introduced Bloom Cream in a Tube, Beekman 1802 debuted the Bloom Cream Jumbo with Refillable Pod that uses 83% less plastic. Bloom Cream is Beekman 1802's number-one global bestseller with one sold every 90 seconds and these new options give fans convenient, sustainable ways to make the most of the formula.
Accessible Moisturizer Tubes
Beekman 1802's Bloom Cream in a Tube Can Be Used with One Hand
Trend Themes
1. Accessible Face-care Packaging - Innovative face-care packaging designs are offering more accessible options for individuals with disabilities.
2. Sustainable Beauty Solutions - Brands are focusing on sustainable beauty solutions by reducing plastic waste in their product packaging.
3. Single-handed Application Products - Products designed for single-handed application are enhancing usability and inclusivity in personal care routines.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is increasingly catering to diverse needs through accessible packaging and sustainable initiatives.
2. Packaging and Design - Innovations in packaging and design are driving disruptive changes toward more inclusive and environmentally-friendly solutions.
3. Consumer Goods - Consumer goods companies are leveraging product accessibility and sustainability as key differentiators in the market.