For anyone who has ever wondered what the experience of enjoying drinks at a Blockbuster video store, the Blockbuster Speakeasy pop-up provides an answer. This speakeasy-style pop-up bar is officially licensed by the Blockbuster brand
and Bucket Listers brought the nostalgic experience to life.
This bar in the style of the 90s video store will be coming to Los Angeles and it promises an experience that "recreates every memory of choosing a movie pre-streaming, while also mixing in a full bar that serves up delicious cocktails and mock-tails." In the retro-style space, a Blockbuster "membership card" serves as a drink ticket and the different aisles are arranged to represent different drink categories like "new release" beer and cocktails.
Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Trend Themes
1. Speakeasy-style Pop-ups - The trend of transforming nostalgic places into speakeasy-style bars creates opportunities for companies to innovate new experiences for customers.
2. Nostalgia-driven Marketing - As consumers seek a return to simpler times, businesses can leverage nostalgia trends to connect with consumers and create unique experiences.
3. Digital Detox Experiences - Offering consumers a break from technology with retro-style experiences like the Blockbuster Speakeasy can be an innovative way for companies to stand out in a crowded market.
Industry Implications
1. Hospitality - Hotels and restaurants can explore the trend of creating unique experiences like the Blockbuster Speakeasy to attract customers.
2. Marketing & Advertising - Brands can leverage nostalgia marketing to create memorable campaigns that resonate with consumers.
3. Entertainment - Creating nostalgic experiences like the Blockbuster Speakeasy can be a new avenue of entertainment for consumers seeking different experiences than traditional entertainment options.