Although consumers are used to yogurt being creamy and white, Danone Ukraine is introducing Black Yogurt under its Activia brand as the first of its kind to contain charcoal. When used as a food ingredient, activated charcoal instantly transforms the appearance of familiar products, introducing an unexpected new look.
As well as catching the eyes of consumers with its dark packaging Danone Ukraine's limited-edition Activia variety has a texture that is made to feel like "holding a real charcoal piece."
To create novel experiences for consumers, brands are launching a variety of charcoal-infused food and beverage items, including everything from baked goods to noodle bowls and detoxifying drinks.
Charcoal-Infused Yogurts
Danone Ukraine's Black Yogurt is Enhanced with Activated Charcoal
Trend Themes
1. Charcoal-infused Foods - The trend of using activated charcoal as an ingredient in food and beverages provides an opportunity to create novelty products with unexpected visual appeal.
2. Texture-based Foods - Food and beverage products that focus on texture add a new sensory experience for consumers to enjoy and could be a disruptive innovation opportunity.
3. Detoxifying Beverages - The trend of launching detoxifying drinks highlights an opportunity to tap into consumers' desire for health and wellness benefits from their food and beverage choices.
Industry Implications
1. Food Manufacturing - The food manufacturing industry has an opportunity to experiment with using activated charcoal as a food ingredient and innovating on traditional food and beverage products.
2. Beverage Manufacturing - Beverage manufacturers can consider creating texture-based drinks or launching detoxifying beverage lines that appeal to consumers' health-consciousness.
3. Packaging Design - The trend of using unexpected visual appeal, like black food packaging, presents packaging design an opportunity to differentiate products in an increasingly crowded market.