Around the world, those who frequent healthy cafes are being drawn in by the dark appearance of a new beverage—a black latte made with activated charcoal. As an ingredient, activated charcoal is incredibly detoxifying and anti-inflammatory, and has been used to relieve symptoms associated with hangovers and digestive issues.
RAWBERRY is a vegetarian cafe and juice bar in Winchester, England that serves this unique black latte, noting that: "charcoal works by increasing the binding capacities to remove the toxins from your body."
As well as being drawn to lattes made with turmeric, blue algae, beetroots, matcha and other superfood ingredients for the health benefits they provide, many consumers are interested in sharing the unique appearances of these beverages on social media.
Detoxifying Charcoal Lattes
RAWBERRY's Unique Black Latte Cleanses the Liver
Trend Themes
1. Activated Charcoal Beverages - The trend of activated charcoal beverages presents a disruptive innovation opportunity for the beverage industry to create unique and detoxifying products.
2. Detoxification and Anti-inflammatory Foods - The trend of detoxification and anti-inflammatory foods presents a disruptive innovation opportunity for the food industry to develop new products that promote health and wellness.
3. Social Media-worthy Beverages - The trend of social media-worthy beverages presents a disruptive innovation opportunity for the food and beverage industry to create visually stunning products that attract attention on social platforms.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of activated charcoal beverages to innovate and offer consumers unique and visually appealing detoxifying drinks.
2. Food Industry - The food industry can capitalize on the trend of detoxification and anti-inflammatory foods to develop innovative products that cater to the growing consumer demand for health-focused options.
3. Social Media Industry - The social media industry can benefit from the trend of social media-worthy beverages by partnering with food and beverage companies to promote visually stunning products that generate engagement and sharing on platforms.