Soft drinks brand Bizzi has made its debut in the UK market, presenting a range of three ready-to-drink (RTD) cans. These innovative beverages combine caffeine's energizing properties with collagen's health benefits, providing consumers with a holistic solution to their unique lifestyle goals.
At the initial launch, Bizzi's range includes two enticing cold brew coffee variations and a refreshing matcha variety, each infused with collagen for added wellness benefits. This combination of caffeine and collagen can set Bizzi apart as a pioneer in delivering a holistic approach to energy and wellness.
Bizzi has stocked its products through its online platform and Amazon, leveraging the digital space to reach a broad consumer audience. Simultaneously, founder Ashley Verma will officially introduce Bizzi to the trade audience at the esteemed Food & Drink Expo in Birmingham, scheduled from 29 April to 1 May.
Functional Everday Cold Brews
Bizzi is a New Holistic Beverage Delivering Caffeine and Collagen
Trend Themes
1. Holistic Beverage Solutions - Combining caffeine and collagen for wellness benefits, launching a pioneering approach to energy and health.
2. Online Platform Expansion - Utilizing digital spaces like Amazon and proprietary online platforms to reach a wide consumer base.
3. Trade Show Debut - Introducing products to the trade audience at renowned expos like the Food & Drink Expo for industry exposure.
Industry Implications
1. Beverage Manufacturing - Exploring the inclusion of collagen in beverages for unique holistic wellness offerings.
2. E-commerce Retail - Expanding market reach and sales through online platforms and e-commerce channels.
3. Food and Beverage Events - Leveraging trade shows and expos to showcase innovative products and engage with industry professionals.